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Thermaltake has expended its illustrious trendsetting characteristic and industrial design expertise in the gaming and enthusiast market into the rapid growing luxury consumer market with the creation of LUXA2 division in March 2009.
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LUXA2, a division of Thermaltake, utilized exquisite craftsmanship with aesthetic and elegant design style to target the different segments within the society such as Creative Pro, Mobile Blogger, Leisure Seeker, Hip Newbie and Entertainment Junkie.
With Thermaltake's consumer insight and LUXA2's inimitableness, target users will be able to have a simple, luxury lifestyle anywhere they go; a “Uniquely You” experience made possible with Thermaltake and LUXA2.
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In order to continue growing as a world class branding enterprise, Thermaltake implement TBM (Total Branding Management) structure to strengthen brand image also to provide simple and friendly experience through the prior and post purchase stages. Thermaltake determine to bring Excitement and Fascination to users that allow users to Keep Constantly High on both emotional and system performance wise.
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Thermaltake made its IPO in Taiwan Stock Exchange in December 2007 and is introduced to the public as more than a trustworthy DIY component provider, but a successful global branding company. Also Thermaltake become the first enterprise being invested by ID SoftCapital Group’s “Branding Taiwan Fund” which is established to foster branding industry in Taiwan, and the fund is managed by the founder of Acer Group, Stan Shih.
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Thermaltake complete its oversea branch investment and group restructuring in June to make itself more competitive and stronger in the rapid growing IT industry. After long period of preparation and tremendous effort from all staffs, Thermaltake is officially approved to be a public company in September and listed in Emerging Stock Exchange in December.
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2005 Establishes Thermaltake Europe B.V. in Netherlands to support Europe market and their distribution channel. At the same time TT Germany GmbH was founded as single importer for the German speaking market to keep up with the increasing demand of Thermaltake products. Their success is a clear proof for the Thermaltake Philosophy of Quality, Performance and Reliability not only with our Products but as well in relation to our customers.
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Restructure of the company in correspondence to the global scale it has grown into: reorganization of patent, channel, chassis, power supplier & computer accessories, and industrial design departments to strengthen organizational management and reinforce our commitment to research and development.
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France, Australia, and Japan branches offices are set up to meet the needs of local market and further increase regional sales. Production plant in Dongguan, China receives ISO-9001 recognition. Unveils the 3rd-generation outer connecting water-cooling cooler that monitors water temperature and is easy to use.
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Establishes production plant in Guangdone, China. Headquarters in Taipei successfully obtains ISO-9001. Launches the " COOLall YOUR LIFE " publicity campaign to further enhance brand recognition. Designs the 1st-generation XaserII chassis, renowned for its easy-to-assemble.
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Subsidiaries TT Hongzhan and Hwazhan are formed in Beijing to enter the cooler market in China and establish sales relationships with local distributors. Unveils all-copper cooler Volcano 7, to be adopted in CPU of AMD and Intel. And is recognized as Intel's foremost cooler provider in Asia Pacific.
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Manufactures the world's first turbine cooler Golden Orb for Intel Pentium . Establishes business relationships with more than 30 agents in Europe to generate sales in the region.
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Thermaltake Technology Co., Ltd. is founded with net capital of NT10 million. The American branch of the company is established at the same time.
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